Retail & FMCG BTL & ATL Activation

Pan-India BTL Activation for Consumer Brand Launch

National Consumer Brand

“The campaign execution was structured, measurable, and delivered the on-ground visibility we needed for launch week.”

The Challenge

A consumer brand launching a new product line needed high-visibility on-ground activation across 12 cities with sampling, engagement tracking, and last-mile retailer follow-up — all within a tight campaign window.

Our Approach

Bisani Brothers planned brand promotion activity with trained promoter teams, standardized campaign kits, geo-mapped activity logs, and daily supervisor audits. Retail and feet-on-street touchpoints were coordinated for maximum local reach.

Results

1.2M+ consumer interactions logged, 35% uplift in trial-to-purchase conversion in activation zones, and full campaign MIS delivered within 48 hours of daily close.

BTL ATL field force services combined with disciplined reporting helped the brand translate promotional spend into measurable local market impact.

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Experience, Expertise & Trust — Bisani Brothers

A registered pan-India offline service provider with a measurable on-ground track record

Client case studies document real outcomes from Sales And Service Support, Staffing Services, BTL ATL Field Force Services, and EV Support Services — evidence of experience you can evaluate before partnering with us.

Experience

10+ years of field execution across FinTech, BFSI, retail, and allied sectors. 150+ client engagements, 400,000+ retail outlets mapped, and 2,100+ professionals deployed nationwide — with outcomes you can review through case studies and structured MIS reporting.

Expertise

Our teams deliver Sales And Service Support, Staffing Services, Feet on Street Services, Gig Services, Third Party Payroll Services, BTL ATL Field Force Services, Brand Promotion Activity, B2B and B2C Services, EV Support Services, Verification Services, and Financial Services Provider support — as integrated offline and online services.

Authoritativeness

Bisani Brothers Private Limited is headquartered in Lucknow with operations in Mumbai and Gurugram. Founded by Mr. Ashish Bisani, we work as an extension of client sales and operations teams with documented processes, compliance-led execution, and transparent reporting.

Trustworthiness

Registered company identity, published privacy and terms policies, verified contact channels (+91-522-4530208, contact@bisanibrother.com), and ethical field protocols support confident, long-term partnerships.